Why Should You Virtualise Your Physical Events?
Due to the global coronavirus pandemic of 2020, many event organisers have looked to virtualising their events to tap on the digitalization trend to continue to reach out to their audiences and creating memorable experiences.
A physical event’s value lies in its ability to allow attendees to immerse themselves into the event’s atmosphere and to network. A virtual event is a specially designed event that uses technology to recreate this unique experience.What Are Virtual Events?
Virtual events allow event organizers and their attendees to interact remotely through a virtual environment through out of the box experiences.
The benefits are immense:
What are Hybrid Events?
- No Geographical Restrictions – Attendees do not have to attend a virtual event in-person and this works perfectly in the current global coronavirus pandemic. It can also reduce their participation and travel costs, allowing companies to send in more attendees to the event.
- Active Participation – Attendees can have multi-track sessions to allow guests to craft their own journey and determine which tracks they want to attend.
- Advanced Networking Capabilities - attendees can actively network with other attendees through breakout sessions, speed dating platforms, or have like-minded individuals introduced to them through analytics.
- Useful Analytics – As attendees can craft their own journeys, event organizers can gain experiential data into their journeys, how their attendees create their own experience story and thereby tailor future events to improve audience acquisition.
Hybrid events allow event organizers to convert their physical events to reach a virtual audience through technology. These premium experiences include live streaming sessions, adding Q&A and polling features, networking features, and developing an on-demand video library.
Event organizers can increase the interactiveness of their attendees, both physical and virtual, in an engaging and impactful way.Digitize Your Brand - The Future of Events
Combining the best features of a physical and a virtual event, hybrid events are the future and the highway to success. A future where events are not limited to geographical footprints, a future where attendees can choose how they wish to interact with the content and have a connected experience.
In this ever changing world, more and more tools will emerge to blend and create unique virtual and hybrid event experiences, allowing event organizers to create transformative events that allow attendees to immerse themselves in and reap the benefits of the power of shared human experiences and bringing the world closer.